« Podcast Guild Announces Logo | Main | Too Many Podcasts? Internet Provider Going After Broadband »
March 25, 2006
25% of Internet Users to Listen to Podcasts in Next 6
The British Market Research Bureau (BMRB) reports that a quarter of all adult internet users will listen to a podcast in the next 6 months. The findings suggest that up to 7.9 million adults could be downloading podcasts in the next 6 months, which represents a massive opportunity for advertisers and media owners alike, said BMRB marketing director Steve Cooke. The report is based on a national (UK) survey of 1,000 adults in February 2006.
From 25% of Internet Users to Listen to Podcasts in Next 6
Posted by Richard at March 25, 2006 02:59 PM
