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April 15, 2006
Arbitron: 27 Million American Podcast Listeners; Podcast Users Young and
Arbitron, a research firm serving the radio industry, has released a report that paints a rosy picture for the future of radio. According to Arbitron, "The proliferation of digital broadcast platforms such as Internet radio, satellite radio, HD and podcasting is a testament to the popularity of radio programming. " The report highlights user interest in new audio delivery platforms, such as satellite radio and podcasting, but suggests that the AM/FM audience remains strong. This contrasts with other recent reports that have suggested that podcasts and MP3 players are stealing radio's audience. According to the report, "Seventy-seven percent of Americans say they expect to listen to AM/FM radio as much as they do now despite increasing advancements in technology." About a quarter of all Americans expect to listen to less radio, according to the report. For people that have listened to podcasts, 27% expect to listen to less radio, and among satellite radio users, 36% expect to listen to less radio.
From Arbitron: 27 Million American Podcast Listeners; Podcast Users Young and
Posted by Jason at April 15, 2006 02:40 PM
