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April 07, 2006
Forrester: 25% Interested in Podcasts; 1% Regularly Download Them
"Only 1% of online households in North America regularly download and listen to podcasts," according to Forrester analyst Charlene Li. "One-quarter of online consumers express interest in podcasts, with most interested in time-shifting existing radio and Internet radio channels." Forrester's audience estimates differ wildly from others. eMarketer recently estimated that the total podcast audience will be 10 million in 2006. Last year, the Pew Internet & American Life Project, using a liberal definition of podcasting, estimated the audience for podcasts as 6 million listeners.
From Forrester: 25% Interested in Podcasts; 1% Regularly Download Them
Posted by Richard at April 7, 2006 03:03 PM
