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May 23, 2006

MobileCasting Update: UK Paper Intros

CityAM_BlueCast.jpg London financial freesheet City AM and Titan Outdoor have announced a partnership to offer a free mobile podcast, or 'bluecast', to commuters using London's Liverpool St and Waterloo stations. Starting today at London Waterloo, with Liverpool Street joining later in the week, Titan's Transvision screens will broadcast a City AM promotion targeting at encouraging commuters to turn on the Bluetooth function on their mobile phones and download City PM, City AM's daily five-minute business news podcast. The service will have the capacity to provide 150 Bluetooth downloads simultaneously.

From MobileCasting Update: UK Paper Intros

Posted by Stephen at May 23, 2006 02:21 PM