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April 28, 2006
Survey Shows Podcasting Ready to Rock; Radio Ready to
Podcasting is ready to rock, according to a new survey from Rock radio consultants Jacobs Media. The survey reports that of all the new media options available, including satellite radio, Internet streaming, text messaging and video games, the sharpest growth belongs to iPods and similar MP3 players. Furthermore, they found that podcasting is becoming a viable new way to rock. "There's been a lot written and said about how new technology impacts 'old media,'" Jacobs Media President Fred Jacobs comments. "Our findings indicate that the iPod (and similar portable devices) has become a pop culture phenomenon, rapidly becoming a dynamic force in the way that music (and other content) is being purchased and consumed."
From Survey Shows Podcasting Ready to Rock; Radio Ready to
Posted by Russell at April 28, 2006 04:52 PM
