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June 07, 2006
Chrysalis Expanding Podcast Services to Meet
UK media company Chrysalis Radio is planning to launch a podcast production service to create tailored programs for its clients. Chrysalis Content will build on existing podcasts from clients including Honda and AOL and create content such as city travel guides and target fields like fashion and beauty. Research conducted by Chrysalis Radio of 1,000 podcast subscribers revealed that users preferred to download podcasts at home, with many claiming to listen to the material more than once. David Lloyd, managing director of LBC, said: "This research suggests once again a renewed appetite for talk, and confirms that people appear to source that content from trusted brands like LBC to whom podcasters remain hugely loyal."
From Chrysalis Expanding Podcast Services to Meet
Posted by Alex at June 7, 2006 10:50 AM
