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March 05, 2006
Podcasts Opening New Ad Markets in
Podcasts have captured a wide audience in Japan since last August, when Apple began distributing iTunes, a free software program that allows users to download and transfer audio files onto iPods. Companies are trying to cash in on the growing popularity of the medium. FM Inter-Wave, a broadcaster of foreign-language programs, is producing original podcasts such as live performances of jazz bands and interviews with Japanese and foreign celebrities. E-Commerce Times reports that the success of the iPod "has so transformed the entertainment scene that it might create further, unanticipated spin-offs that could pave the way for companies to enter new types of online businesses."
From Podcasts Opening New Ad Markets in
Posted by Greg at March 5, 2006 11:55 AM
