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April 04, 2006
The Future of
Last Wednesday, BBC1 sank to its lowest peak-time rating. ITV revealed that its audience for ITV1 had slumped by 8 per cent and its advertising revenue was down by 50 million, principally due to the rapid take-up of digital multi-channel television . And a survey by Google found that the average Briton now spends around 164 minutes online every day, compared with 148 minutes watching television. According to the Guardian Unlimited, there is an elephant in the living room. It has been a disruptive technology for newspapers, advertisers and the music industry, and its consequences for television are only just beginning to emerge. It is the internet.
From The Future of
Posted by Jason at April 4, 2006 03:08 PM
