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January 17, 2006
Billboard Calls Podcasting a Megatrend of
Radio is faced with many challenges in 2006, ranging from satellite, to legal questions about accountability, to podcasting. An article in Billboard looks at these issues, and calls podcasting one of Radio's Mega-Trends for 2006. "This new content delivery platform debuted in 2004, but the word podcasting moved quickly into the vernacular last year," notes Billboard. "Podcasting is a double-edged sword," adds Billboard. "While it allows listeners to hear a show or a segment they might have missed on your station, it also offers an alternative to listening to your station. The trick will be to use podcasting to brand your station, build loyalty and make a buck, while retaining listenership."
From Billboard Calls Podcasting a Megatrend of
Posted by Rob at January 17, 2006 12:42 PM
