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May 20, 2006
Dunlop Tires Using Video Podcasts to Expand
Dunlop Tires is using video podcasting to reach auto enthusiasts. The podcasts are being used to deliver information about new products, the sport of drifting and other automotive sports. 
Enthusiasts are naturally drawn to the latest technologies in automotive, electronics, communication and tires, so it s only natural that Dunlop would build a library of information and entertainment to help them make informed choices, according to Dunlop brand planning manager Janice Consolacion. It s another way for us to build relationships with our target audience, the in-the-know driver.
From Dunlop Tires Using Video Podcasts to Expand
Posted by Mel at May 20, 2006 05:38 PM
