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April 13, 2006
Internet Advertising Set to Overtake Outdoor,
Spending on Internet advertising will overtake worldwide outdoor ad spending next year, and will catch up with radio in 2008, according to Zenith Optimedia Group. "We have revised our internet forecasts upwards once again, as it has continued to exceed expectations," they note. "We now predict it will attract 6.5% of all advertising in 2008, up from 4.5% in 2005 (and up from the 6.0% we predicted for 2008 back in December)."
From Internet Advertising Set to Overtake Outdoor,
Posted by Mel at April 13, 2006 01:38 PM
