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January 11, 2006
Levi's Wants to Dress iPod
Levi's is launching what they call a wearable technology revolution with the introduction of their RedWire DLX Jeans, available worldwide in fall 2006. Designed for both men and women, the jeans seamlessly integrate iPod plug and play technology, giving music enthusiasts a fashionable way to enjoy music on the go. The jean is designed to be compatible with most iPod systems and features include a special joystick incorporated into the jeans' watch pocket to enable easy operation of the iPod. "In designing the jeans we considered both function and fashion -- the result is a uniquely functional, yet stylish, great fitting jean," said Robert Hanson, Levi's U.S. brand president.
From Levi's Wants to Dress iPod
Posted by Guido at January 11, 2006 02:28 PM
