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April 03, 2006
Major Record Labels Opt Out of Podcast
Podcasting has made the leap from being a niche technology for the tech-savvy to becoming a major new form of media distribution. As podcasts grow in mainstream popularity, their influence and commercial importance are growing, too. A recent eMarketer report predicted that podcast advertising spending will increase from an estimated $80 million this year to $300 million by 2010. The total podcast audience is estimated to be 10 million, growing to 50 million in 2010 Major music labels, though, are opting-out of the podcast revolution, leaving the world of podcasting to a growing number of indie music podcasts.
From Major Record Labels Opt Out of Podcast
Posted by Matt at April 3, 2006 03:41 PM
