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May 31, 2006
Podtrac Survey: Most People Listen to or View Entire
Podtrac, a podcasting service provider, today announced it has developed the largest podcasting demographics database worldwide, with over 55,000 detailed demographic profiles, representing more than 22 million U.S. podcast listeners and viewers. Podtrac also announced the findings from its most recent quarterly survey. According to their survey, over half (56%) of the podcast audience is listening and viewing podcasts on their computers, 46% on a portable device, and the vast majority (88%) listen or view the entire podcast episode. "Accurate demographics are critical in order to engage advertising agencies and large brands to test market podcast advertising as a component of their media campaigns," said Mark McCrery, CEO and Co-Founder of Podtrac.
From Podtrac Survey: Most People Listen to or View Entire
Posted by Tom at May 31, 2006 11:58 AM
