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May 31, 2006
ClickZ: No Formula for Podcast
ClickZ marketing guru Pete Lerma has some interesting thoughts on the state of placing podcast sponsorships. "If ever there was a next big thing in online advertising, this is it. We've recently helped one of my agency's clients, Travelocity get in on the podcast sponsorship movement, redirecting online ad dollars to this promising alternative channel," writes Lerma. "The first thing you need to know is, at this point, this is a very manual process," he adds.
From ClickZ: No Formula for Podcast
Posted by Peter at May 31, 2006 04:15 PM
