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February 10, 2006
Half of Online Publishers in UK Plan to
According to the UK Association of Online Publishers (AOP), more than half of the publishers surveyed following a recent AOP event said they plan on launching a podcast in the next 12 months. 35 per cent said their businesses were already podcasting. 52 per cent said their business intended to launch a podcast in the next 12 months. The remaining 13 per cent of delegates indicated that their businesses would not be experimenting with podcasting. It s still early days," notes Karl Schneider, chair of the AOP content trends working group, "but the large audiences already being attracted by the top podcasters, show that there is an appetite for this content.!
From Half of Online Publishers in UK Plan to
Posted by Lorren at February 10, 2006 12:19 PM
