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February 23, 2006
MediaShift: How Does iTunes Pick Featured
Mark Glaser, author of the MediaShift blog at PBS, has written an interesting post about the mystery of how Apple picks featured podcasts for iTunes, why Disney and ABC podcasts have been frequently featured and how other podcast directories choose featured podcasts. "In the nascent world of podcasts, new listeners want help choosing the best podcasts out of the tens of thousands of offerings. If there are ulterior motives behind the picks a payment of some sort or a backroom business deal then people visiting the directories should know this." Glaser couldn't get Apple to respond to inquiries about how they choose featured podcasts, but he noticed that corporate broadcasters were featured prominently "When you dig deeper into genres, there are more featured content slots, usually for podcasts from larger organizations. The sports category, for instance, features ESPN, CSTV and MLB.com podcasts."
From MediaShift: How Does iTunes Pick Featured
Posted by Alex at February 23, 2006 02:53 PM
