« Video Podcast Introduces Student Films to the | Main | New Mac minis More Powerful, More Expensive Than »
February 28, 2006
Podcast Advertising to Reach $80 Million in
eMarketer is predicting that advertisers will spend $80 million on podcast advertisements in 2006. "The nature of the audience and strong growth in its numbers have already driven major brands to invest in podcast-based promotion," said eMarketer's Mike Chapman. "More advertising and sponsorship will inevitably follow, as evidenced by the sprouting up of several companies dedicated to facilitating podcast advertising and measuring its effectiveness."
From Podcast Advertising to Reach $80 Million in
Posted by Stephen at February 28, 2006 01:14 PM
