« Paul Colligan s Profitable Podcasting | Main | Donald Rumsfeld Intros Pentagon Video »
April 12, 2006
Podcasting, MP3 Players Stealing Radio's
Podcasting and MP3 players are stealing radio's audience, according to the latest figures from Bridge Ratings. According to Dave Van Dyke, President of Bridge Ratings, "By 2010, today's 94% penetration for terrestrial radio will have sunk to 85%." 27% of people 12-24 attribute their reduced use of radio to MP3 use; 22% attributed it to tired radio programming; 3% attributed it to podcast listening. "The days of top market - top station margins in the 40% range are numbered. Expect those hot stations to fall into the 30% range and the entire industry on average to fall lower," adds Van Dyke. "Wall Street and corner offices will be readjusting their expectations on performance and having to swallow that pill happily knowing it is the only real operational option left."
From Podcasting, MP3 Players Stealing Radio's
Posted by Murray at April 12, 2006 05:22 PM
