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May 27, 2007
Ad Agencies Really Hate User-Generated
The New York Times has published an article that looks at costs of running contests for user-generated advertising, suggesting that it's actually more costly than traditional advertising, and that most amateur ads are terrible. "That s kind of a popular misnomer that, somehow, it s cheaper to do this," said David Ciesinski, vice president for Heinz Ketchup. "On
From Ad Agencies Really Hate User-Generated
Posted by Perry at May 27, 2007 05:50 PM
