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April 22, 2008
ADM Proposes Downloadable Media Audience Measurement
The Association for Downloadable Media, a recently-formed industry association "focused on creating standards and guidelines to support the continued and increasing monetization of downloadable media," last week unveiled proposed guidelines for audience measurement at the ad:tech conference in San Francisco. The draft proposal is open for public discussion and comment for the coming thirty days
From ADM Proposes Downloadable Media Audience Measurement
Posted by Alex at April 22, 2008 02:02 PM
