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May 14, 2008
Advertisers Spending More At Long Tail
Advertisers are spending more at niche, or "long tail" web sites, and less at large sites, according to figures from PubMatic, a advertising service for publishers. The PubMatic AdPrice index shows that, while average ad rates are falling, rates at niche sites are actually on the rise. eCPMs (effective cost per 1000 ad impressions) for large Web
From Advertisers Spending More At Long Tail
Posted by Sean at May 14, 2008 09:57 AM
