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February 15, 2007
Business Week Calls Podcasting 'oeThe Next Big Ad
Business Week is hyping the advertising potential of podcasts, calling them The Next Big Ad Medium. According to their analysis, podcasts are poised to grab a larger slice of the multibillion-dollar online advertising pie. They highlight research from eMarketer expects that advertisers will spend more than $400 million on podcasting by 2011, up from $80 million
From Business Week Calls Podcasting 'oeThe Next Big Ad
Posted by Peter at February 15, 2007 08:34 AM
