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October 19, 2007

Do Podcast Downloads

Research by Scouta, a company that offers a podcast recommendation application for iTunes, suggests that tracking podcast downloads is far from accurate as a measure of a show's success. According to Scouta's Richard Giles, "Only 10% of downloaded podcasts are consumed to any degree, and only 50% of those are consumed over 50%." Scouta's numbers are based

From Do Podcast Downloads

Posted by Bob at October 19, 2007 11:12 AM