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October 25, 2007
Google, Nielsen Partner To Track Video
Google and the Nielsen Company announced today a multi-year, strategic relationship. As a first step, the relationship leverages Nielsen's experience in television audience measurement to bring demographic data to the Google TV Ads advertising platform. By combining Nielsen demographic data with aggregated set-top box data, Google hopes to provide advertisers and agencies with comprehensive information to
From Google, Nielsen Partner To Track Video
Posted by John at October 25, 2007 03:32 PM
