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November 13, 2007
Interactive Advertising Bureau Wants Your Input On Rich Media Measurement
via : Interactive Advertising Bureau Wants Your Input On Rich Media Measurement Guidelines The Interactive Advertising Bureau (IAB) wants your input on a set of Rich Media Measurement Guidelines which determine at what point a rich media ad impression is counted. Members of the industry (advertising agencies, advertisers, online publishers and technology vendors) are encouraged to read the proposed guidelines and submit comments on the IAB site. After the
From Interactive Advertising Bureau Wants Your Input On Rich Media Measurement
Posted by Gary at November 13, 2007 03:50 PM
