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July 27, 2007

Media Budgets To Shift To Internet

According to a new report from the Yankee Group, a media research firm, online video will soon be a dominant component of brand advertising. They offer the following reasons: Video conveys emotion better than text, images and audio. Non-linear online video combines the emotive power of television with the interactivity and measurability of internet advertising. Advertising in and

From Media Budgets To Shift To Internet

Posted by Richard at July 27, 2007 12:27 PM