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March 05, 2007
Microsoft Moving Most Of $1 Billion Advertising Budget To Digital
A top Microsoft executive said Thursday that in three years, the bulk of its nearly $1 billion in U.S. ad spending will be in the digital sphere. "We're actually pretty confident that by 2010, the majority of our media mix will shift to digital," said Mich Mathews, senior vice president of the company's central marketing group,
From Microsoft Moving Most Of $1 Billion Advertising Budget To Digital
Posted by Ken at March 5, 2007 10:47 AM
