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July 20, 2006
New England PR Firm Intros Podcasting
Schwartz Communications, a New England public relations agency, has introduced a new podcasting service. According to Schwartz, their offering provides quantifiable measurement of the podcast's effectiveness as well as the ability to bundle podcasts into a comprehensive "Podbook". All packages include the planning, pre-production, production, post-production and evaluation needed to produce and distribute an effective, 10-minute podcast. Schwartz can also bundle individual podcasts into what they call a "Podbook" - a series of three or more podcasts to one target audience, covering different subjects or one subject with multiple perspectives.
From New England PR Firm Intros Podcasting
Posted by Lorren at July 20, 2006 09:20 AM
