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August 11, 2006
New Podcast Tracking and Statistics
Oneupweb, an online marketing firm, has announced a new podcast analytics service, PodTractor. According to the company, their service offers a way for podcasters to get the metrics that appeal to advertisers, but without being tied to a specific podcast ad service. "Marketers can t afford to spend time and money on a tactic, just in case it might work. If podcasts contribute a high return on the investment, companies need to know so they can continue that success with management s support," says Oneupweb CEO, Lisa Wehr. "Metrics also allow more conservative marketers to enter the new world of podcasting faster," adds Wehr. "Instead of waiting for the success or failure of competitors podcasts, our clients can confidently develop one-on-one dialogue with their customers."
From New Podcast Tracking and Statistics
Posted by Alex at August 11, 2006 05:48 PM
