« Xbox Video Marketplace Now | Main | Just In Time For Thanksgiving, part 1: Denver Airport Launches »
November 23, 2006
Nielsen Media Plans Video On Demand Content
Nielsen Media Research has announced that on December 11, 2006 it will launch a new service to measure mainstream Video On Demand VOD content using the same National People Meter sample it uses to provide television ratings to national programmers. Clients will receive household and demographic ratings for VOD content along with other detailed audience information.
From Nielsen Media Plans Video On Demand Content
Posted by Stephen at November 23, 2006 03:22 PM
