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April 25, 2008
Podcast Ads 7 Times As Effective As Television
New data from Podtrac and TNS suggests that podcasts may be a much more powerful advertising platform than television. The companies studied podcast advertising from February 2006 to March 2008 across multiple product categories and ad types. Unaided awareness for podcast ads was 68%, compared with 21% for streaming video and 10% for television. The studies
From Podcast Ads 7 Times As Effective As Television
Posted by Michael at April 25, 2008 11:13 AM
