« Podcasting Promotes Book | Main | Viddler Announces Wordpress 2.5 »

April 14, 2008

Podcast Audience Grows 40% In One

While mainstream coverage may not reflect it yet, podcasting is rapidly moving towards mainstream adoption. A January 2008 Arbitron-Edison Media Research study found that podcast use is exploding: The podcast audience has grown nearly 40% in the last year. Podcasting reaches 18% of the US population, up from 13% a year ago. Podcast adoption is accelerating. A year ago,

From Podcast Audience Grows 40% In One

Posted by Joe at April 14, 2008 12:22 PM