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August 20, 2006
Podcast Monetization in Action: About Launches Sponsored Medical
About.com, a New York Times property, has launched a sponsored medical podcast about heartburn and acid reflux. Each podcast will be approximately three to five minutes long and will be introduced monthly. The series is the first of its kind on About.com. The series is sponsored by AstraZeneca, a pharmaceutical company that makes Prilosec and Nexium heartburn and acid reflux medications. "The podcasts allow us to provide educational information to patients in a unique and creative way," said Dana Settembrino, brand communications manager, AstraZeneca. Topic to be covered include: What Causes Heartburn; Acid Reflux and Your Diet; How to Talk to Your Doctor about Acid Reflux; Exercising with Acid Reflux; and How Stress Affects Your Acid Reflux.
From Podcast Monetization in Action: About Launches Sponsored Medical
Posted by Michael at August 20, 2006 10:09 AM
