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July 14, 2006
Podcast Use Growing in B2B
According to a recent survey, podcast usage among B2B technology buyers is significant and growing. 41% of survey respondents claim they have listened to podcasts on more than one occasion, while 13% stated that they frequently download or listen to them. The KnowledgeStorm and Universal McCann survey was completed by more than 3,900 business and IT professionals, representing a variety of job titles, vertical industries and company sizes. The objective of this study was to explore the impact new forms of media, concepts of Web 2.0 initiatives, such as podcasts and blogs, are having on content consumption and purchasing influence within the B2B marketplace says Matt Lohman, director of market research, KnowledgeStorm. This is one of the first surveys focused specifically on the B2B audience and it clearly shows that podcasts, blogs and other new media types are viable mediums for reaching B2B technology buyers.
From Podcast Use Growing in B2B
Posted by Perry at July 14, 2006 12:35 PM
