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July 28, 2006
Podcasters Could Make
Marketwatch's Frank Barnako is bullish on podcasting, saying that "The most popular podcasts could be making their producers more than $1 million a year." Barnako is highlighting research from Nielsen Analytics, released last week, that focuses on the Economics of Podcasting. In the past, Nielsen's research has been subject to ridicule by some podcasters because Nielsen seems to confuse podcast listeners with podcasters. Their research is nevertheless helping to define the current understanding of podcasting. Barnako notes that the most popular podcasts, with downloads pushing 2 million downloads per month, could generate 6-digit advertising revenues. Barnako's blog features a discussion (MP3) with Nielsen Analytics' Larry Gerbrandt.
From Podcasters Could Make
Posted by Matt at July 28, 2006 02:38 PM
