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September 23, 2006
Radio Must Adopt Podcasting & Streaming Media to Stay
A new Bridge Ratings consumer study of current terrestrial radio listeners finds that radio stations that aggressively embrace, utilize and market new digital technologies enhance their competitive position against other terrestrial radio stations as well as against the stand-along digital technologies. "Its is clear to us that this sample of radio listeners gravitated more positively to
From Radio Must Adopt Podcasting & Streaming Media to Stay
Posted by Rob at September 23, 2006 03:03 PM
