« Apple Sells One Millionth | Main | Sony Intros Rolly The Bizarre Robotic MP3 »
September 11, 2007
Research: Nielsen Surveys Out Of Touch With Podcasts, Internet Media
Research from Australian radio network Austereo shows that radio listeners' attention is moving from traditional radio to podcasts and other mobile audio content. Companies that track media use, like Nielsen Media Research, haven't caught up with people's changing use of technology and are significantly misrepresenting media consumption, as a result. Highlights of Austereo's research: Austereo estimates that
From Research: Nielsen Surveys Out Of Touch With Podcasts, Internet Media
Posted by Tom at September 11, 2007 11:16 AM
