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August 20, 2006
The Prescription for Podcasting Revenue: Medical
Pharmaceutical companies are rushing to increase their spending on Internet advertising. According to an eMarketer report, drug companies' Internet spending will increase by about 25% in this year alone, to $780 million, as marketers shift from consumer mass marketing to more targeted opportunities on the Internet. By 2008, online spending is expected rise to $1.3 billion. 
The spending increase is spurred by federal regulatory crackdowns on pharmaceutical advertising, and the fact that 31.6 million Americans turn to the Internet first for health care information.
From The Prescription for Podcasting Revenue: Medical
Posted by Ryan at August 20, 2006 02:42 PM
