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November 01, 2006
YouTube Ad Gets Better ROI Than SuperBowl
Ad Age reports that Dove Evolution, a 75-second viral film created by Ogilvy & Mather, Toronto, for the Unilever brand, has reaped more than 1.7 million views on YouTube and has gotten significant play on TV talk shows "Ellen" and "The View" as well as on "Entertainment Tonight." Its also brought the biggest-ever traffic spike to
From YouTube Ad Gets Better ROI Than SuperBowl
Posted by Alex at November 1, 2006 02:40 PM
